GRIT is a financial media company democratizing access to institutional-quality market insights for the masses. The company is led by former +$100M money manager Genevieve Roch-Decter, CFA, who founded the company after realizing that only the top 1% we’re getting the best insights. Genevieve has built a massive community of smart, fun, and edgy investors around the other 99%, with +64,000 newsletter subscribers, including the #1 FREE finance newsletter on Substack globally, and a following which totals over 400,000 investors around the world! Join our community of institutions, billionaires, advisors & regular people who are “Relentlessly Chasing ROI”.
From 2006-2020, Genevieve built one of the leading boutique investor relations firms in Canada. The firm specialized in showcasing small public & private companies to institutional and retail investors via traditional & new age social/digital media marketing. Grit Capital represented over 30 clients, hosted dozens of conferences and hundreds of roadshows as well as built a large social media presence.
From 2008-2016, Genevieve worked as an analyst & portfolio manager at LDIC Inc., a $600M asset management company based in Toronto. For 7 years she managed the Redwood Global Small Cap Fund, the best-performing small cap fund in Canada in 2009, 2010, & 2014 (as tracked by GlobeFunds). She also helped raise +$70MM in assets from investment advisors and high networth investors across Canada. She also helped co-manage the Health Care Special Opportunities Fund and the LDIC North American Infrastructure Fund. She received her CFA in 2011 & Level 1 Charted Market Technician designation (CMT).
Genevieve was the Vice Chair of the Grand Commission a charity which hosted innovative gala events in support of Covenant House Toronto.
Genevieve holds an BSc. in neuroscience with a minor in economics, and attended Harvard Business School Executive Education for Private Equity & Venture Capital. She has been featured on FOX, Bloomberg, VICE, CNN, The Globe & Mail, The National Post and BNN. She is an avid skier, tennis player, golfer and wake surfer.