Podcast Episode #2: Mailbox Money

Rate of Return Podcast: Episode #2

Round 2, coming soon!

Today we’ll be filming Episode #2 of the Rate of Return Podcast with Sima Gandhi, Founder and CEO of Creative Juice!

As a reminder, these ‘Mailbox Money’ posts are offers for you to ask questions directly to guests on the podcast. I’ll be choosing 3-4 responses for each guest to answer as we build this thing out!

I strive to become a bridge between you all and the leaders building our finance future. I want to be a trusted liaison between these incredible founders / CEOs and the customers (you all) who use their products. Please share any and all questions you might have for Sima by replying to this email or leaving a comment below.

Creative Juice Overview:

A little understood reality is that creators lack support, financing, and backend tools to make their business a success. Creative Juice is all-in-one banking solution for content creators like Mr. Beast, Graham Stephan, Justin Kan, and myself.

Through their platform, we’re able to bank, send invoices, digest analytics (YouTube, Patreon, Substack, TikTok, etc.) and get paid upfront on brand deals.

The company is sort of putting an interesting spin on the “creator economy” in the sense that they’re actually investing in creators themselves. Here’s an article published by Business Insider detailing their $1M cash investment into 4 creators on YouTube.

Over here, we’re always trying to find the next big investment idea — perhaps it’s content creators? Here’s a great video by Colin and Samir breaking down the concept.

Sima Gandhi’s Background:

Sima Gandhi is one of the most empathetic founders I’ve ever met. After obtaining her J.D. from New York University School of Law, she was a corporate tax attorney. Over the next few years she found herself pivoting toward economic policy — eventually advising for the United States Department of Treasury.

After her 2 year stint there, she jumped into corporate America working on product development for American Express — leading their strategy division. She soon found herself leading Plaid’s business development and strategy team — something she’d do for half a decade.

At the onset of 2021, Sima began building Creative Juice — taking all of the banking tool inspiration she garnered while working for Plaid to unlock unlimited value creation for creators.

Sima has an incredibly unique understanding of both the traditional financial world and the creator economy. Very excited to introduce her to you all!

Respond to this email with your questions for Sima or drop them in the comments below!